When it comes to event planning, the most common skill you’ll hear being mentioned is being organised but, there’s so much more that will contribute to success. These are the 5 (a bit controversial) things I always keep in mind when I’m organising an event:
1) Get help! It must be a team effort. There’s no event planner in the world that can do it all themselves. You’ll need a good team that you trust because you can’t be everywhere at once. When you consider an event as if it was your baby, it’s difficult to delegate but It's an essential part of the planning. Don’t underestimate it.
2) Be creative. There are so many events (especially now that they’re virtual) so ask yourself “how can I make it special? Would I attend it? Would my friends attend it?”. Think out of the box and don’t ever be embarrassed if people find it crazy (most of the time, it means that’s a good idea). Even unusual goodies bags can make a huge difference!
3) Have fun with it. Events planning is stressful, but it can also be very fun (especially if you follow point number 2). Have you ordered a ball pit? Jump in it. Have you organised a fancy-dress party? Then dress up yourself. Don’t leave all the fun to your guests!
4) Be enthusiastic, it’s contagious. Picture this, you’re at your own event and you start yawning. Or you’re hosting a virtual event and you turn your camera off. How would the attendees react? And now picture this: you’re at your own event and you walk around with a big smile on your face asking people “are you having fun?”. Or you’re hosting a virtual event and you start with “How’s everyone doing tonight?” with energy springing from your eyes. How would the attendees react? Exactly my point.
5) Hope for the best and prepare for the worst. I’ve never organised an event where absolutely everything went fine. Have a plan b ready but bear in mind that sometimes s**t hits the fan and the only thing you can do is to try your best to fix it as issues come your way. And if worse comes to worst there’s always chocolate (or wine) to comfort you!
If you want to hear more from Martina, give this a like and check out her other piece “A Week in The Life of Martina” to see what it’s like being Head of Student Experience!